Thursday, February 7, 2013

Philosophy, contrast, and monetisation


I just caught the trailer for the film, Being in the World: A Celebration of Being Human in a Technological Age



... and was delighted and amused that before I could watch this video about relating to people and objects and all that fascinating philosophical stuff, first there was an ad, an increasing-common way for free services to remain, well, free-of-charge. And not just any ad, but an ad for a new Die Hard film, A Good Day to Die Hard:





Best quoted conversation from A Good Day to Die Hard to contrast the Being in the World video?
"Need a hug?"
"We're not a hugging family."
"Damn straight."

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