Tuesday, January 22, 2013

Some of these things might not be like the other

The other day I watched a TED talk by Pattie Maes on a technology dubbed 'SixthSense'. The video is here:


It's an interesting concept, but one part of the presentation troubled me: the comment about a user possibly preferring to purchase a product that was not as "ecologically responsible" as some other product. Would a technology like this actually allow us to know which product was most 'ecologically responsible' or would it merely re-iterate corporate greenwashing?

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